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    新鷗鵬榮獲第五屆中國華表獎——中國產城融合最具價值品牌

    發布日期:2019-01-21     發布者:新鷗鵬集團     瀏覽次數:820

    2019年1月20日,由中國網大數據門戶、海花有約私董會舉辦的產城融合創新峰會暨第五屆中國華表獎頒獎盛典在北京盛大啟幕。此次盛典經過中國華表獎組委會嚴格評選:“新鷗鵬”榮獲第五屆中國華表獎“中國產城融合最具價值品牌”。

    中國華表獎頒獎盛典是中國產城融合最具影響力的饕餮盛宴;這是中國城市化進程中最宏大的全行業品牌價值年度聚合盛會;這也是一次中國最具影響力的產業行業翹楚、專家學者、金融界領袖、投資巨頭等行業內精英代表聚首、交流的高峰際會。

    新鷗鵬,從教育家到“教育+”,打造中國教育新繁榮。新鷗鵬成了于1993年,20余年來,關注人的成長,從教育出發,打造了“教育+”全產業生態鏈。

    目前新鷗鵬已成為中國領先的“以教育為主體”的企業集團,下轄3所大學、9所中學、3所附屬小學,31所幼兒園,創造了以“教育+”為內核的發展模式,是中國最具價值影響力的教育企業。

    新鷗鵬企業定位為城市內容的提供商,依托新鷗鵬在教育領域的先發優勢,圍繞“教科文、政企校,產城人”九個字,新鷗鵬打造了核心產品“一城一港一區”:“國際教育城(小鎮)”、“國際人才港”“國際文化區”,目前在多個城市中已經進行實踐。

    會上,新鷗鵬教育產業集團總裁、美國集團公司CEO李戰洪發表了主題為《以城為基,產教人文融合》的精彩演講并參加海花有約《房地產轉型、創新、重構》論壇環節發表重要觀點。

    新鷗鵬教育產業集團總裁、美國集團公司CEO李戰洪

    新鷗鵬是中國產城融合做得最出色的企業之一,據了解,新鷗鵬的發展分為三個階段,產城融合,產城人的融合,產城人文的融合。

    第一階段:產城融合,依靠機會自身,誰把握機會誰就可以贏得勝利;第二階段:產城人的融合,依靠資源自身,誰的資源多,便能走到明天,走的很好;第三階段:產城人文的融合,依靠企業自身能力,尋找自己的藍海,依靠主題發展,讓企業有主題,以地產為載體去發展,這也是大家不得不考慮的路。

    在主題演講環節中李戰洪還表示,產城融合,最重要的一點是站在城市的高度思考,做城市產品,而非單一的企業產品。產城融合,創新發展,實現了人才、產業、資本的集聚,賦能城市內容迭代。

    此外,李戰洪認為中國教育里面缺乏一個“云”。阿里云是做電商云,而新鷗鵬打造出中國第一朵教育云,通過大云平移(大數據、云計算、平臺、移動端口),突破教育的邊界。

    在論壇環節中李戰洪發表了重要觀點:無論是做企業產品、城市產品還是做社會產品,產品的選擇決定了企業的方向以及企業的未來,創造城市需求特別重要,新鷗鵬所做的城市產品一定要補充和完善城市的功能,城市在發展、社會在進步,收入在提升,中國經濟已經達到世界第二,但是某種方面卻在倒退,當年青少年宮、青少年中心等城市場館正在消失和不見,新鷗鵬在正在重構、再造升級,青少年宮、青少年中心等城市場館。城市的發展都始于文化,通過深度挖掘城市內核,構建城市文化地標,把這個城市的故事,這座城市的歷史表達出來,然后傳承下去,通過這個文化的表達,讓這個城市進入下一個階段。

    面對行業現狀,如今是一個大時代,是一個戰略時代,我們要在變與不變之中來求生存和發展;如今很多行業已經“變心”,一定要依托一個主題發展,非常態下,大家的創新特別重要,如果繼續做傳統開發商,將走入困境。千萬不要在斷頭的公路上奔跑,在斷頭公路上奔跑,奔跑越快,死的越快。

    最后,李戰洪表示:別為過去巨大的成功或者輕易的成功而驕傲。過去巨大成功和輕易成功的驗已經成為未來發展障礙,我們只有主動變更勇于創新才可以突破障礙,把自己,把企業帶到明天。


    金福彩票
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